Downtime Costs More Than You Think: How to Protect Your Business

Every IT leader knows downtime is costly—but the real impact is often underestimated. In retail, a one-hour outage can cost hundreds of thousands in lost sales. In healthcare, it can mean delayed care and compliance penalties. In finance, it can ripple into millions in losses. Downtime isn’t just inconvenient—it’s a business-critical risk.

The Problem with “Add-On” Continuity

Unfortunately, many cloud providers still treat resilience as an add-on service. Disaster recovery tools are sold separately, pieced together from third parties, or offered only at premium cost tiers. IT teams are left with patchwork solutions that are expensive, complex, and unreliable when the pressure is on.

Why Always-On Matters

Continuity should be part of the foundation, not an afterthought. A resilient strategy doesn’t just restore operations after failure—it keeps businesses running through disruption. That’s the only way to protect revenue, reputation, and compliance obligations.

How CloudKey Keeps You Online

CloudKey delivers built-in high availability and disaster recovery from day one:

Conclusion

Downtime costs more than you think. With CloudKey, backups don’t just help you recover—they ensure you stay resilient. When disaster strikes, CloudKey keeps your business running without missing a beat.

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